Heets heatsticks for IQOS got a new design
Heets got new updated design for the entire product line.
At the front Heets logo moved slightly to the left side. And inscription “for IQOS” appeared on the right side.
At the back there is no more “Recommended by Marlboro”. Heets brand became itself so strong and recognizable, that it is no longer needed.
Update also affected the names, and the “Labels” became “Selections” for:
– Amber Label – Amber Selection
– Yellow Label – Yellow Selection
– Turquoise Label – Turquoise Selection
– Bronze Label – Bronze Selection
– Silver Label – Silver Selection
But there is an exception:
– Purple Label – Purple Wave
And only one flavour remained with the same name:
– Green Zing – Green Zing